Before I hired Caitlin all my stuff was ugly and unbranded. I just keep telling people "why is this so weird looking" and "doesn't this look a little off?" and no one seemed to understand how to fix it. I tried explaining in different ways like "does this look a little cheesy? Or can you see how this might not look professional?" But it's hard to have these convos with someone who isn't seeing it.
She GOT IT! I overprepared the SOPs... and then realized I was working with a REAL professional and expert and I knew things were going to be different when people gasped after seeing the finished work!

I wanted to elevate the imagery my agency produced - I couldn't seem to create what I saw in my head and I was overwhelmed with trying to do it myself.
Caitlin is a genius - she takes minimal direction and turns it into a work of art. So much better than I thought with little to no revisions necessary. I know have my go-to person when I really want a white-glove design strategy for my clients. This makes all the difference in my agency. Like a secret weapon!

Before finding Caitlin our logo and branding was not functionally useful and trying to fix it was becoming increasingly frustrating and time consuming. She was able to understand the my needs even without completely expressing it. Now it is so much easier for us to express a more professional brand.

I couldn't figure out what colors, fonts, or a logo. Everything I made seemed unorganized and did not reflect me. The design process for my website and social media was taking so long because I was constantly searching for fonts and colors to find what I like. It was just so annoying and such a time suck. Caitlin had an awesome intake survey to really get a sense of me and the business as well as what I like. Also Caitlin is wickedly talented and professional so working with her was super easy. I plugged my brand guide in to Canva and had my colors and fonts set in all my programs. She instantly took HOURS out of my day overthinking my brand AND created consistency for all my platforms. It has saved me so much time and also brought so much positive attention to my brand.

I was struggling with fresh ideas for new Pinterest pins and it was taking too long to create what I wanted. Caitlin was incredibly helpful and skilled. I was so relieved when the pin graphics needed where being created consistently and delivered in time. I was finally able to able to streamline and speed up the creation process.